![]() The company expects toy makers, surveillance companies and video game makers to find new uses for the cameras, for instance, in fuzzy bears that respond to a child’s reactions. The price of the Tessera devices should go low enough to put a camera into even the cheapest cellphones. “That opens up this market to a lot of things that have been off limits for some time.” “You can actually build these things using traditional chip manufacturing techniques known for their cost efficiencies,” said Kevin Vassily, who follows Tessera for Pacific Crest Securities. Now, the company wants to focus on growth and solidify a strategy that has been in the works for the last four years.īy eliminating mechanical parts, Tessera keeps shrinking the camera and now is trying to shrink the price of the cameras. In the last nine months, Tessera’s stock has climbed to $26 a share, from $9. Tessera has since settled most of the claims, and its share price has reflected the peace. Tessera’s strategy has locked it into near-constant litigation, charging some of the world’s largest chip makers with stealing its packaging techniques. Still, he is out to prove that a small company with manufacturing and engineering skills can survive and even thrive if it takes the right risks. Nothhaft says California has made life too difficult on technology companies with its high taxes and regulations. ![]() “I am very dedicated to this area, but I am concerned about it.”Ī serial entrepreneur, Mr. Nothhaft, the chief executive of Tessera, who goes by Hank. “I don’t know how long these other buildings will remain empty,” said Henry R. In fact, a recent study by the United States Bureau of Labor Statistics shows that Silicon Valley lost more than a quarter of its chip, computer, instrument and communications equipment manufacturing jobs from 2001 to 2008. They have since withdrawn from ultra-competitive manufacturing, leaving Tessera on its own. Many of the organizations that once flanked Tessera, which specializes in making the tiniest of computing devices, had assembly lines and industrial operations here. The expanse of empty parking lots reflects the deflated economy, industry consolidation and the loss of technology manufacturing and design work to overseas companies. Most of the office parks surrounding Tessera are vacant. Tessera Technologies may just be the loneliest company in Silicon Valley.
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